The Shadow asked:
Does it really matter if you use headline text like h1, h2 etc? How much difference would that make to your ranking as my site is always around number 11 and i’m trying everything to get it in the top 10
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it may give you that extra little boost i guess, but google puts almost all of it’s weight on the quality of sites linking back to you.. you would probably be better off submitting your site everywhere or doing some link exchanging.
Well these are the things that affect google rankings:
Domain Purchase Contract (length of lease on domain name)
Meta Tags: Description, keywords, robot instructions.
Content (H1, H2, H3, em)
Percentage of overall keywords listed in your site. (should be 6-10%)
Geographical Position
Sites linking to yours
Links from your sites
Webmasters account (sitemaps etc at)
Basically there is not one thing that you can focus on, all of these factors collectively add up to your ranking, 11th is pretty good what is your key word that gets you at 11th? The H1 and H2 tags are seen as more relevant than h4,5,6 if thats what you mean?
Sometimes patience is the key, it took me 3 weeks to get number 1 in google for contract finishes and thats not even a highly sought after keyword.
The thing that you shouldnt do is plaster your site with keywords, googlebots are far more wiser than you and i will ever be thats why its such a successful search engine. Get your website plastered around, maybe you should have gave us the link so we can have a look. The more well established sites that link to yours the better. Link to other websites, dont focus on the search engine and you will find you will naturally climb the ranks. There is this big thing about tricking the search engine of late but thats just a temporary fix… google has your position mapped out and there is nothing you can do but accept it.