kirkhamthree asked:
Google for example uses a yield management ranking system that uses CTR and ad format to adjust ranking with the bid prices. Yahoo and others are following with their new ad centers. Has google, yahoo, looksmart or others actually seen and increase in revenue and bid amounts? If so, what are the expected increases for a company that makes the move from the traditional PPClick to yield management ranking?
One Response to 'How does PPClick ranking compare to Yield Management Ranking? Are adv publishers seeing an increase in rev?'
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I am not sure what you mean by yield management. My understanding is that it means that you are wanting to spend more at a certain time of the year. The only thing that I know of Yahoo! doing is allowing you to set certain campaigns at certain times of the year. Will you please elaborate on your question and I will follow with a more elaborate answer.